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Bennett CerfBennett Cerf
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Session:         Page of 1029

permission from Little Brown to do this one book for us because it was Bob Haas‘idea and she loved it. The book came along and became Bob's private project, as I say, and it promptly was chosen by Book-of-the-Month Club. That was a triumph for him.

Now there are a couple of funny stories connected with the book that I think you may find amusing. In the first place, Bob had a great sense of humor, but he was really a most dignified and proper man. I loved to kid him. He looked upon me as some sort of an incorrigible pest. He liked me, but he didn't like my frivolity and lack of dignity. He'd always say what I needed was more dignity. Bob himself was very sevexe looking and held himself awfully upright. He'd won the Distinguished Service Cross. He was a captain in the Lost Batallion in World War I. He came out of the War a great hero. He was a superb man...

I am given to making wild statements occasionally, which I find it difficult to support if challenged. One day at lunch, I was talking about the press agent who had legalized several things in America by his clever press agentry. He made “September Morn” famous. Do you remember the picture “September Morn”? There was a little naked girl standing in the water, covering her private parts with her hands...a simple little picture. Someone had bought 50,000 of these in Europe, feeling that the American public would go for this picture in a big way...bought them in all sizes. But they didn't sell, and this man had come to the press agent





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