Part: 123456789         Session: 1         Page na123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350351352353354355356357358359360361362363364365366367368369370371372373374375376377378379380381382383384385386387388389390391392393394395396397398399400401402403404405406407408409410411412413414415416417418419420421422423424425426427428429430431432433434435436437438439440441442443444445446447448449450451452453454455456457458459460461462463464465466467468469470471472473474475476477478479480481482483484485486487488489490491492493494495496497498499500501502503504505506507508509510511512513514515516517518519520521522523524525526527528529530531532533534535536537538539540541542543544545546547548549550551552553554555556557558559560561562563564565566567568569570571572573574575576577578579580581582583584585586587588589590591592593594595596597598599600601602603604605606607608609610611612613614615616617618619620621622623624625626627628629630631632633634635636637638639640641642643644645646647648649650651652653654 of 654

The millinery trade, of course, has suffered serious retrogression because it became the fashion to go hatless during the war and they haven't been able to get back the trade. But in both of these industries there is a regular planning today for little seasons in between. Although it may startle you to see advertisements in November of bathing suits, summer dresses and shade hats for the so-called resort trade, you perhaps just having bought yourself a dress for the winter, not thinking it time to buy bathing suits, beach coats and casual summer cotton clothes until next July, that has been one of the tricks by which the clothing trade has filled in these gaps. The months of November and December are very bad months for the clothing trade. Nobody buys and they used to be close-downs. That was the time that unemployment was rife in the clothing trades. They're now busily engaged in making clothes to wear at Miami Beach. People who buy them perhaps never go to Miami Beach, but they buy them in the great American hope that they will go to Miami Beach or something like it sometime.

This development of the little season and the changing of styles at least twice as often as they used to be changed, and frequently three times as often in some lines, has been a very important thing. Of course the discovery of the cheap dress, the dress that doesn't cost as much to make, poor