Session: 1234567891011121314151617         Page 266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314315316317318319 of 824

make into editors. They were sort of over and above the quota allowed to any magazine. He probably did more to eliminate the word “Luce Empire” than anybody else, because his very steady hand on the tiller made the publications a lot more--I hate to use the word objective because I don't really believe in objectivity, but more neutral politically.

Do you mean by that more centrist politically? Because neutral is connected to object--

I guess centrist, yes. I guess centrist. I guess he was a Republican, but it didn't show. And the magazines, which were considered quite conservative before, became less so. But each had its own particularity. Fortune, obviously, has always been more conservative. He was a very good word editor, and was able to go down and edit Time or LIFE or even Sports Illustrated. He'd go down and spend a month doing it and he seemed to be able to do that as easily as he could do anything else.

Was his political influence on the--when appropriate; obviously less connected to Sports Illustrated, but let's say at Time and at LIFE--on the coverage as well as on editorials, as great as Luce's had been, though it was, as you've said, a little different? More centrist.

Was the--