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I think it was that year, although it may have been the next campaign, that she invented what was called the “rainbow flyers.” She used the same kind of approach in '32, if that was started in '36 - that is, don't try to cover the world in one circular. Send one circular about one subject and write it in very popular language and so reach the minds of the voters.

She stirred up the women's Democratic organizations in the various states to make separate campaign speaking dates - that is, to have women's meetings, which proved very successful. At one time I know that Jim thought they wouldn't come out to them, but they did. They came out in greater numbers and with more enthusiasm than they did to the regular rallies, which took place in the evenings and often interfered with so-called domestic duties, or with their obligations to their children, and so forth. The baby sitter hadn't been invented then. They couldn't go out in the evening.

In that way I think that the women in the states were perhaps more active than they had been in most years, or, at least, more effective in organizing. She was, of course, the prime mover and she had her finger on everything.

Another woman that we knew was operating was Ellen Woodward who was the widow of a former Governor of Kentucky. She was very, very useful in convincing delegates not only