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makes its waves. So the C.E.O. is really a public persona as well as being somebody who's operating. And I was trying--and he simply has to appear all over the place, because, you know, everybody is aware of Time Inc. It's a little bit like everybody is aware of the New York Times, I guess--it would be the closest to it. And I was just thinking that it would fit the characters of the two people and do Time Inc. the most good if you had a chairman whose major functions were outwardly-directed and a president who was really running the company inwardly. Outwardly meaning not just speeches and so on but the whole Washington scene, which, of course, becomes more and more important. Twenty-five years ago, we didn't even think about Washington but now Washington effects anybody every single day of the year.

But what about--if I understand what your goal was also that the chairman would be in charge of the board?

He chairs it.

Chairs the board. But it would still be the C.E.O.'s board? In other words, the president's board?

I don't understand what you're--

In most corporations, it seems to me, that the C.E.O. of the company runs his board. And if I understand what your goal was, it was that the chairman, who was, not C.E.O., would be running the